Majalah Farmasetika (V1N6-Agustus 2016). Top Brand Award merupakan apresiasi terhadap merek yang dikategorikan sebagai merek top. Top Brand Award diberikan kepada merek dalam kategori produk tertentu yang memenuhi kriteria dan parameter tertentu. Kriteria ini didasarkan pada survei yang dilakukan oleh Majalah Marketing bekerjasama dengan lembaga riset independen Frontier Consulting Group.
Riset Top Brand Award melibatkan 14.000 responden di 15 kota, menggunakan metodologi pengumpulan data wawancara langsung (face to face interview) dengan kuesioner yang dikembangkan khusus untuk survei Top Brand Index dan mengukur 3 (tiga) parameter yaitu Top of Mind Share, Top of Market Share dan Top of Commitment Share. Dalam bahasa konsumen, merek peraih Top Brand adalah merek yang dikenal oleh konsumen di Indonesia, banyak dibeli oleh konsumen dan menciptakan loyalitas bagi konsumen.
Berikut adalah Top Brand 2016 Fase 2 untuk kategori Produk Farmasi
| OBAT LUKA |
| MEREK |
TBI |
TOP |
| Betadine |
92.3% |
TOP |
| Dettol |
2.4% |
|
| PLESTER LUKA |
| MEREK |
TBI |
TOP |
| Hansaplast |
74.3% |
TOP |
| Tensoplast |
7.4% |
|
| OBAT TETES MATA |
| MEREK |
TBI |
TOP |
| Insto |
61.0% |
TOP |
| Rohto |
19.0% |
TOP |
| Visine |
12.5% |
TOP |
| Cendo |
1.2% |
|
| PELANCAR BAB |
| MEREK |
TBI |
TOP |
| Dulcolax |
45.5% |
TOP |
| Vegeta |
32.2% |
TOP |
| Laxing |
11.3% |
TOP |
| Microlax |
5.0% |
|
| OBAT PEGAL LINU |
| MEREK |
TBI |
TOP |
| Neo Rheumacyl |
32.0% |
TOP |
| Pil Kita |
24.4% |
TOP |
| Fatigon |
12.5% |
TOP |
| Neurobion |
5.0% |
|
| OBAT ANTI MABUK |
| MEREK |
TBI |
TOP |
| Antimo |
87.7% |
TOP |
| Antangin JRG |
5.7% |
|
| OBAT JERAWAT |
| MEREK |
TBI |
TOP |
| Acnes |
21.7% |
TOP |
| Verile |
12.1% |
TOP |
| Garnier |
11.9% |
TOP |
| Clean n Clear |
8.4% |
|
| OBAT ANTI JAMUR |
| MEREK |
TBI |
TOP |
| Kalpanax |
34.7% |
TOP |
| Canesten |
23.7% |
TOP |
| Daktarin |
21.6% |
TOP |
| Salep 88 |
10.8% |
|
| VITAMIN E |
| MEREK |
TBI |
TOP |
| Natur-E |
84.3% |
TOP |
| Ever E |
8.4% |
|
| VITAMIN C |
| MEREK |
TBI |
TOP |
| Vitacimin |
41.0% |
TOP |
| Enervon C |
12.4% |
TOP |
| Xon-Ce |
8.6% |
|
| MINUMAN/ LARUTAN PANAS DALAM |
| MEREK |
TBI |
TOP |
| Cap Kaki Tiga |
46.3% |
TOP |
| Adem Sari |
22.5% |
TOP |
| Lasegar |
18.7% |
TOP |
| Cap Badak |
8.5% |
|
| MINUMAN KESEHATAN WANITA |
| MEREK |
TBI |
TOP |
| Kiranti |
85.4% |
TOP |
| Kunyit Asam Sidomuncul |
9.5% |
|
| KRIM OTOT |
| MEREK |
TBI |
TOP |
| Geliga |
41.9% |
TOP |
| Counterpain |
30.2% |
TOP |
| Hot In Cream |
8.5% |
|
| SABUN PEMBERSIH DAERAH KEWANITAAN |
| MEREK |
TBI |
TOP |
| Resik-V |
50.3% |
TOP |
| Sabun Sirih Sumber Ayu |
21.3% |
TOP |
| Lactacyd |
6.4% |
|
| CAIRAN ANTISEPTIK PEMBERSIH TANGAN |
| MEREK |
TBI |
TOP |
| Dettol |
42.5% |
TOP |
| Antis |
32.4% |
TOP |
| Lifebuoy |
15.9% |
TOP |
| Nuvo |
3.7% |
|
| ALAT TES KEHAMILAN |
| MEREK |
TBI |
TOP |
| Sensitif |
60.5% |
TOP |
| Andalan |
12.3% |
TOP |
| One Med |
7.4% |
|
| ALAT TERAPI KESEHATAN |
| MEREK |
TBI |
TOP |
| Ceragem |
30.0% |
TOP |
| Advance |
11.4% |
TOP |
| Reiki |
7.9% |
|
| ALAT UKUR KESEHATAN |
| MEREK |
TBI |
TOP |
| Omron |
53.9% |
TOP |
| Accu-chek |
8.7% |
|
| MINYAK TELON |
| MEREK |
TBI |
TOP |
| Telon Lang |
48.1% |
TOP |
| Konicare |
25.8% |
TOP |
| My Baby |
14.8% |
TOP |
| Cap Gajah |
3.2% |
|
| MINYAK ZAITUN |
| MEREK |
TBI |
TOP |
| Mustika Ratu |
55.3% |
TOP |
| Sariayu |
22.5% |
TOP |
| Wardah |
8.7% |
|
| MINYAK ANGIN AROMATHERAPY |
| MEREK |
TBI |
TOP |
| Fresh Care |
77.2% |
TOP |
| Safe Care |
7.7% |
|
| PELANGSING TUBUH |
| MEREK |
TBI |
TOP |
| Laxing |
30.7% |
TOP |
| Merit |
12.1% |
TOP |
| Slimming Tea Mustika Ratu |
10.9% |
TOP |
| Nitasan |
4.3% |
|
| KOYO |
| MEREK |
TBI |
TOP |
| Salonpas |
56.1% |
TOP |
| Cabe |
35.2% |
TOP |
| Hansaplast |
6.5% |
|
Berikut adalah Top Brand 2016 Fase 2 untuk kategori Apotek
| APOTEK/ DRUGSTORE |
| MEREK |
TBI |
TOP |
| Kimia Farma |
33.5% |
TOP |
| K 24 |
16.7% |
TOP |
| Century |
10.7% |
TOP |
| Viva Generik |
1.4% |
|
Berikut adalah Top Brand 2016 Fase 2 untuk kategori Klinik, Rumah Sakit, dan Laboratorium
| KLINIK KECANTIKAN/ PERAWATAN KULIT |
| MEREK |
TBI |
TOP |
| Natasha Skin Care |
40.1% |
TOP |
| Erha Clinic |
17.4% |
TOP |
| London Beauty Center |
6.4% |
|
| RUMAH SAKIT BERSALIN |
| MEREK |
TBI |
TOP |
| RSIA Hermina |
17.9% |
TOP |
| Harapan Bunda |
7.3% |
|
| RUMAH SAKIT MATA |
| MEREK |
TBI |
TOP |
| Aini |
18.7% |
TOP |
| Undaan |
16.0% |
TOP |
| Cicendo |
13.0% |
TOP |
| Dr. Yap |
4.6% |
|
| LABORATORIUM |
| MEREK |
TBI |
TOP |
| Prodia |
42.2% |
TOP |
| Pramita |
18.1% |
TOP |
| CITO Laboratorium Klinik |
7.9% |
|
Sumber : http://www.topbrand-award.com/top-brand-survey/survey-result/top_brand_index_2016_fase_2
